SportXForum to host Sponsorship Edition focusing on Commercial Partnerships in Major Sports Events
Gerom Media, Sports and Entertainment (Pty) Ltd is thrilled to announce the return of the SportXForum Event Sponsorship Edition on 21 May 2026. Formerly known as the Sponsorship Forum (first held in 2012), it is a premier industry event dedicated to fostering successful collaborations between rights holders and sponsors.
After a five-year hiatus, the Forum returns to address the evolving landscape of sponsorship and the growing need for strategic partnerships. It will bring together industry leaders, rights holders, sponsors, and experts to explore the latest trends, challenges, and opportunities in the sponsorship world.
This edition will focus on the core principles of effective event sponsorship, emphasising win-win partnerships that align with the objectives of both parties. Attendees will gain valuable insights into building long-term relationships, measuring sponsorship return on investment and business objectives, and leveraging data to drive smarter decision-making.
"The SportXForum Event Sponsorship Edition is more relevant than ever as the industry seeks innovative ways to build lasting partnerships in a disruptive digital ecosystem," said Gerrit Davids, MD of Gerom Media, Sports and Entertainment (Pty) Ltd.
“We are excited to bring together industry leaders to share their expertise and drive meaningful discussions about the future of event sponsorship.”
The Forum will feature a diverse lineup of speakers, with both local and international experts contributing through in-person and virtual presentations.
Davids adds, “Our delegate profile will include event organisers of sports and outdoor-lifestyle events, school sports festivals, sports clubs, leagues, federations, educational and non-profit organisations, industry and business associations, and anyone seeking event sponsorship opportunities.”
For enquiries, contact Gerrit Davids
MD, Gerom Media
Email: info@sportsbusiness.co.za
Mobile: +27 82 496 1657