The South African Sports Industry Alliance (SASIA) will be launched on 28 January 2022, as a collective voice for the sports business industry and it will aim to provide a platform for its stakeholders, to find ways to optimally develop this sector across the country.
SASIA will be a non-governmental entity, open to businesses and individuals active in the sports industry, but it will not grant membership to sports clubs, federations and government respectively.
However, individuals working in these segments as professionals would be allowed to become members of the Alliance.
According to its convenor, Gerrit Davids, MD of Gerom Media, Sports & Entertainment (Pty) Ltd, “the primary aim of the Alliance is to create a single entity to escalate the total integration of all sports industry stakeholders and to learn from best practices found around the world”.
“SASIA will consists of various chambers representing a cross spectrum of segments representing the sports industry and for the first time these practitioners will have a voice with the main aim to create a self-regulating environment for best practice and industry sustainability."
“The Alliance will primarily focus on raising the bar in the sports business industry through sustainable stakeholder partnerships.”
Davids says, “The objective of the Alliance is to provide each participating sector with an enabling environment in, which to discuss and establish their own respective Chambers under the SASIA banner.”
“SASIA will focus on the role of the sports business industry in the quest to make South Africa a ‘winning nation’ again, and to use sport as a ‘nation building tool and unifier’, like it did during the Mandela era”.
SASIA will have no legal standing since it won’t be an association or organisational structure for that matter. It will only act as a convener for the sports business industry to network and exchange knowledge around best practice.
It will also not collect any membership fees and it will have no formal positions elected, appointed or otherwise.
Who Should Attend?
- Sports Academy Managers
- Sports Lawyers
- Sports Agents
- Sports Journalists
- Sports Science Services Practitioners
- Medical and High Performance Practitioners
- Sports Venue Managers
- Sports Executives
- Sports Coaches
- Equipment and Sportswear Marketing Executives
- Golf Course Managers
- Sponsorship and Marketing Executives
- Dieticians and Nutrition Advisors
- Social Change Sports Practitioners representing NGOs & NPOs
- Sports Education Practitioners
- All Other Sports Industry Practitioners
SASIA is endorsed by World Sports Business Institute (ASI), a division of Gerom Media Sports & Entertainment in partnership with the Sport, Poverty Relief, Recreation, Education, Arts and Culture, Development Foundation (SPREAD).