Date: 18 May 2019
The Summit will convene key stakeholders from South Africa’s sports arena and in particular Sports Federations, Social Sports Agencies, Sponsors, Broadcasters, Municipalities, Provincial and National, Sports Departments, Media, Sponsors & Sponsorship Agencies, industry Service Providers etc. to engage each other on building sustainable partnership strategies.
The aim of the Summit is to give life to the core focus of the National Sports & Recreation Plan (NSRP) that propagates for a “nucleus of 3 core pillars of implementation i.e. an active nation, winning-nation and enabling environment”.
The intention of the Summit is to firstly, deliver a clear objective on the role of each stakeholder in holding up this “nucleus of three core pillars” and to build on the country’s ideals of social cohesion as well as the notion of “sport for all” through active recreation and ultimately, to maintain a ‘winning-culture” in the sporting arena.
As custodians of sport, federations are challenged with the modern day demands of governance and ethics and managing it with total transparency has become the norm rather than the exception.
The Summit will adopt a “Sports First Charter” wherein administrators will pledge to manage sport in line with international best practice to achieve overall sustainability and transparency to all its stakeholders.
The role of government, on all three tiers, is a vital component in achieving the “Strategic Objectives” of the NSRP and it has to clearly engage all other stakeholders on its “Role and Responsibility” in delivering the aims and objectives through solid sports partnerships.
Government’s responsibility is to provide sports facilities to support the transformation and development plans of federations. It becomes a critical segment to deliver on its mandate as stipulated within the institutional framework of the NRSP and it has to unpack its strategy around total management of sports facilities.
The role of the media at large with special emphasis on the broadcasting of sport events that are of national interest, must also be debated to create a clear and full understanding as to what the viewing public could expect when national teams are competing for honours.
Despite standing arrangements it has become clear that many stakeholders are not sharing the same views when it comes to raising this issue and hopefully some clarity could be generated from debating it at the Summit.
Sponsors and agencies have an intrinsic role to play when it comes to facilitating commercial rights agreements and they too as key stakeholders, also have to start aligning their practices, to the ideals and objectives of the NSRP.
Education and skills development would be some of the key aspects for consideration when the issue of commercialisation in sport will be discussed at the Summit.
The role of non-profit sports agencies will also be debated and specifically their contribution in supporting the aims and objectives of both government and sports federations respectively.
Sport as a tool for change is considered to be the real DNA of these agencies and their purpose is some times not fully and contextually understood by others.
It is hoped, that the Summit as a whole will give them an opportunity to interact with their peers and find common ground with development as the real beneficiary of such an enhanced relationship.
The Summit will feature masterclasses on various topical aspects of sports and recreation with further details to follow in due course.