25 February 2019: (15h00-22h00)
A Review of 2018 and 2019 Outlook for Sponsorship in South Africa!
South Africa’s long over due gathering of sponsors,rightholders and agencies will convene on 25 February 2019 and it will serve as an interactive exchange of thought leadership on the most critcial issues for Brands in the modern day sponsorship arena and especially how to optimise their Return on Investment (ROI) and Return On Objectives (ROOs) respectively.
Custodians of brands will engage and network with their peers as well as rights holders of sport, entertainment and arts and cultural events as well as intermediaries like sponsorship and marketing agencies, in a highly interactive environment sharing best practices and solutions to continously have a meaningful conversation with the connected consumer to measure the real return of its sponsorship.
The Summit will feature panel discussions lead by brand decision-makers debating as to whether sponsorship as a marketing activity still offers a high-connection with their key consumer targets and how it, as an outcome actually leverages itself against its own ROI’s and ROO’s.
The Role of Sponsorship Agencies is still a key conversation in the bigger scheme of things and a dedicated session will unpack the current trends in the sponsorship and marketing arena as well as assessing the continued value of managing a sponsorship between rights holders and sponsors.
The Rights Holders Panel Discussion will feature a roundtable discussion with major event organisers, sharing their perceptions of what creates win-win relationships in commercial deals with the actual objective as to how theirs could be brought closer to that of the sponsoring brand.
The “UnConference Session” will be a special highlight of the Summit where all delegates will be given an opportunity to raise their concerns regarding the value of current opportunities in the market, offering solutions to key challenges, engage their counterparts on what strategies work and also as to debate the future of sponsorship as an “effective” marketing channel.
Key Themes: What are the Challanges faced by both Rights Holders and Brands | Is Big Data Sponsorship’s Big Elephant in the Room. Are you ignoring it at your peril! | Key Sustainable Strategies for Brands to Increase Value | Sponsorship Activation for optimim ROI and ROO | What works in Customer Engagement and Designing effective Digital Strategies | Valuing Right holders Assets | Brands in Partnership with CSI and Doing Good | Partnering the Media as an extended leverage-platform | Endorsements and Image Rights for Brands |
Sport Brands Africa Index Awards: South Africa’s first ever research survey for brands in sport will bestow recognition on the most admired brands in sport, which will be compiled from a survey to be conducted across the country wherein comsumers will asked to list their favourite sport brands. The data wll be used to compile a continental index as well as regional tables to determine the country’s leading brands in sport.
Masterclass: The Forum will be followed by an optional Masterclass slated for 26 February 2019, which could be attended by both brands and rights holders wherein our facilitators and other industry thought leaders will share their know-how as to what works within the industry and how to create solutions to everyday challenges in commercial deals and relationships. The art of effective negotiations to create a win-win deal for all parties has now become a science on its own but the key is how to manage it for good of all and the Masterclass will delve into the essentials to make it work.
For further information, Contact: Gerrit Davids: Executive Producer: Gerom Media:
Tel. +27 11-026 4891 | Cell +27 82 496 1657