Debating Sustainable Sport in Africa
The first ever edition of the Sports Africa Summit will take place in Johannesburg, South Africa on 2-4 November 2017 and it also coincides with the Soweto Marathon.
Africa’s sport administrators and executives, event and tournament organisers, sports leagues, governments, host cities, sponsors, service providers, broadcasters and sports marketing agencies will gather to debate sustainable strategies for sport on the continent.
The Summit will focus on the best practices required to manage sport, events and leagues in a disruptive economy of social and digital media, sponsorship and marketing, new forms of online video, podcasts and live-event broadcasting as well as panel discussions with industry experts, sponsors and leading sports administrators sharing their thought leadership with our delegates on what’s trending in the sports arena.
Managing sport is no longer a part-time consideration and the Summit will unpack the key challenges facing administrators and executives alike on the key aspects of governance and ethics to ensure transparency and accountability.
The first day of the Summit will kick off with a working dinner featuring a debate with African Sports Ministers on the role of government in developing sport on the continent.
Day Two of the Summit will feature a plenary and opening panel discussions with sports leaders exchanging views on the future of sport in Africa.
Two simultaneous Forums focusing on ‘Staging Sustainable Mass Participation Sport Events’ as well as ‘Managing Sports Leagues and Tournaments‘ respectively will follow it and each will have highly interactive panel discussions featuring some of the world’s premier industry thought leaders and administrators, sharing their know-how on sustainable strategies with our delegates in a highly participative and key learning environment.
The Sports Sponsorship Forum takes place after lunch and it will allow both delegates and panelists alike to engage each other on the key issues pertaining to commercial partnerships in Sport. It will feature top sponsorship decision makers, who will share with the audience their key considerations when deciding to sponsor and partnering sport.
The Summit will be followed by the the Sports Africa Awards program attached to the Summit to bestow accolades in more than 75 categories for the leading sport events, leagues and tournaments, sports administrators, executives and sponsors, etc.
Day Two of the Summit will feature a Sponsorship Masterclass and the Marathonex Forum for organisers to further learn from leading experts in their respective fields.
The Sports Africa Sponsorship Report will also be released at the Summit to serve as guide to both sport and sponsors as to the industry’s outlook for 2018 in the sponsorship arena.