Sport Brands to receive consumer accolades!
The first ever Sports+ Brands Index Awards will be announced in Cape Town on 7 December 2018 and it will be result of a consumer survey determining, which are “the most recognised sports brands” in South Africa.
Sports fans will vote for their favourite brands in categories covering the whole spectrum of sportswear and the Index will score each “recognised brand” points according to its levels of “awareness” within the consumer market.
According to Gerrit Davids, MD of Gerom Media, Sports & Entertainment (Pty) Ltd, organisers of the Index, “the Survey will give sports fans a real opportunity to share their liking for the most aspirational and recognised brands in all segments of sport as well as recreational active wear”.
Davids says that the Index will without a doubt determine which “Sports Brands” are considered by consumers as the “most liked and admired” in their respective segments.
The survey will be conducted over the next six months to engage sports fans requesting them to list their preferences in areas covering “sport brands bought over the last year”, “their most liked sport brands” as well as the “brands they admire most”.
The Index will bestow accolades in consumer categories across all major sports codes for sportswear, sports shoes, golf, equipment, accessories, retail outlets; etc.
Awards Categories
- Rugby: Sports Brand of the Year
- Soccer: Sports Brand of the Year
- Cricket: Sports Brand of the Year
- Running: Sports Brand of the Year
- Cycling: Sports Brand of the Year
- Golf: Sports Brand of the Year
- Health & Wellness: Sports Brand of the Year
- Active Wear: Sports Brand of the Year
- Secondary Sport: Sports Brand of the Year (For all other brands outside of the top 3 codes)
- Retailer: Sports Brand of the Year
- Sports Brand of the Year
There is no entry procedure attached to this Awards since brands will only short-listed once the survey has been completed.
For more information contact:
Gerrit Davids
MD: Gerom Media, Sports & Entertainment
Mobile +27 (0) 82 406 1657
E-mail: info@sportsbusiness.co.za / info@gerommedia.co.za
Website: www.sportsbusiness.co.za