SponsorX Live webinar to feature all women panels as part of celebrating Women’s Month!
In celebration of Women's Month, a dynamic all-women speaker line-up will be hosted as part of the SportX Live webinar on Friday, 30 August 2024, from 10h00 to 13h00.
This insightful event, focusing on critical aspects of commercial partnerships, will also highlight the role women play in the sector, per se.
The webinar will feature three key panel discussions focusing entirely on the ever evolving sponsorship arena and unpack what happens behind the scenes between rights holders, sponsors and agencies, respectively.
The first panel discussion will look at the role of sponsorship agencies and why they are key to negotiating partnership deals and it will explore their expertise and strategies they bring to the negotiation table, ensuring a win-win outcome for all parties involved.
The second panel will debate the question as to whether sponsorship from sports betting brands could play a positive role in societal development since some are of the view that rights holders should not partner them while others believe they could contribute to all facets of community development inclusive of sport, entertainment and education, etc.
The final panel will unpack the aspect of how both rights holders and sponsors should manage their expectations and to ensure that each party understands and achieve their desired business objectives when entering into such partnerships.
According to Gerrit Davids, organiser from Gerom Media, Sports and Entertainment (Pty) Ltd, “By deliberately only featuring all women panel discussions, the webinar will not only unpack these key challenges found in the sponsorship arena but it will also celebrate the contribution of women in the sector.”
Davids said, “By showcasing successful women leaders in the sponsorship arena, the webinar aims to inspire and encourage other women, especially our youth to pursue careers in this exciting field.”
A Sponsorship Negotiation Masterclass will also be conducted as part of the series. Details to be confirmed.
To register, send an e-mail to: sponsorx@sportsbusiness.co.za
For more information, contact: Gerrit Davids (Director) | Gerom Media, Sports & Entertainment (Pty) Ltd | Mobile: +27 82 496 1657 | E-mail: info@sportsbusiness.co.za