South Africa to host groundbreaking African Football Business Forum
Africa’s premier football business event, the Football Africa Forum (FAF) will take place in Durban, South Africa from 9-10 November 2017 and it aims to be Africa’s biggest football stakeholder knowledge sharing platform debating the future of football on the continent.
The Forum will be a non-aligned football gathering with the key objective to come up with the most workable strategies on how to make the continent a force to be reckoned with on the global stage both on and off the field at play.
The agenda will be determined by the delegates submitting their points for discussion prior to Forum to ensure that it does not become another “talk shop”.
The Forum will also adopt the “African Football Development Charter”, which will promote broader commitment of people involved in the sport across the continent.
According to Gerrit Davids, CEO of Gerom Media, organisers of the Forum, “the main reason for hosting the event, is for the custodians of African football to start realising that it is in danger of been overtaken by the development and growth of the game in Asia with some experts countering Pele’s statement, when he said that, “soon an African country will win the FIFA World Cup”. With the investment made in Asian football, others are of the view that it looks more likely that a country from that region would win it before Africa does.
The Forum’s objective is to create a platform for interest groups to debate challenges, which are specific and relative to Africa.
It will also launch the Africa-European Football Partnership (AEFA) project wherein clubs, academies; leagues and FA’s from Europe will be encouraged to adopt accredited academies in Africa with the “objective to bring a balance between football development on the continent and the high levels of talented youth leaving for greener pastures in Europe”.
The Forum will also host the launch of the founding meetings for the establishment of continental associations for football academies, managers, medical and science, armed forces, leagues, universities and clubs respectively.
Davids says “These associations will be established to create a voice and a platform to develop all interest groups across the continent and people are strongly encouraged to serve on the respective interim executive committees that will be elected at the Forum”.
In February 2016, Gerom Media facilitated the successful launch of the first ever association for football agents on the continent when it hosted the African Football Intermediaries Association (AFIA) Forum, which was addressed by Mel Stein, Chairman of the Association of Football Agents (UK). AFIA will also host its first Annual General Meeting (AGM) at the Forum.
Africa’s first ever continental Football Business Awards will take place on Thursday 9 November 2017 with more than 50 awards to be handed out to the best performing football leagues, clubs and sponsors on the continent.
The Forum will finish with the Legends Celebration Dinner, which will not only bestow recognition on SA’s finest football players of the past but also launch the Football Legends Hall Fame Museum.
The Forum will be followed by the inaugural Legends Sixes Cup on Saturday 11 November 2017 giving fans an opportunity to watch the stars of yesteryear as well as interacting with their idols up close and personal during the tournament.
According to Davids, the Forum will also have a distinctive feature with international service and product providers showcasing their offerings by means of “table top” presentations, a format which is successfully used at tourism exhibitions. Exhibitors will be matched with clubs, leagues, etc. to expand their market into Africa.
For more information, contact:
CEO: Gerom Media, Sports & Entertainment (Pty) Ltd
Cell. +27 (0) 82 406 1657
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