Sports industry alliance to be launched in SA
The South African Sports Industry Alliance (SASIA) will officially be launched on 1 August 2018 in Johannesburg with its main objective for the industry to find ways to increase its support for sport in the country.
SASIA will be a non-governmental entity and will grant membership to any industry structure, except sport federations and government.
According to organiser, Gerrit Davids, MD of Gerom Media, Sports & Entertainment (Pty) Ltd, “the primary aim of the launch is to create a single entity to escalate the total integration of all sports industry stakeholders to learn from lessons and best practices from around the world”.
“SASIA will consists of various chambers representing the likes of academies, sports lawyers, agents, journalists, sports science, medical and high performance practitioners, venues, administrators and executives, coaches, equipment and sports wear suppliers, golf courses, sponsorship and marketing agencies, dieticians and nutrition advisors, physiotherapists, social change sports organisations and educational bodies, etc.”
“The launch will primarily focus on managing sport and development through sustainable stakeholder partnerships.”
Davids says, “The launch programme is designed in such a way to allow each participating sector room to discuss and establish their own respective Chambers, which will fall under the banner of SASIA”.
“It will also feature a roundtable discussion on the role of the sports industry in the quest to make South Africa a ‘winning nation” again, and to use sport as a “nation building tool and unifier”, like it did during the Mandela era”.
SASIA is endorsed by African Sports Institute (ASI), a division of Gerom Media Sports & Entertainment in partnership with the Sport, Poverty Relief, Recreation, Education, Arts and Culture, Development Foundation (SPREAD).
The launch will follow the Sports Business Forum, which will feature panel discussions with more than 20 top executives from the country’s various professional sports teams.
The inaugural Pro Sports Awards will be held after the launch of SASIA at a Gala-Dinner, to bestow accolades in more than 40 categories on the cream of the country’s professional sports teams, clubs, coaches, executives, media, service providers, sponsors, etc.
For more information contact:
MD: Gerom Media, Sports & Entertainment
Mobile +27 (0) 82 406 1657
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