Cape Town Marathon social media engagement performance on Facebook and Instagram for 14-21 October 2024.
Over the analyzed period, both platforms displayed different levels of growth, engagement, and interaction rates, with Instagram significantly outperforming Facebook across most key metrics.
This report covers the social media metrics for the Cape Town Marathon's Facebook and Instagram accounts during the analyzed period. The data highlights both platforms' growth and engagement, with Instagram continuing to lead in performance across all key metrics.
1. Cape Town Marathon - Facebook
The Cape Town Marathon's Facebook page exhibited moderate growth and engagement during the period, with consistent content posting and user interaction.
Follower Growth: The Facebook page saw a 0.77% growth, gaining 450 followers, indicating steady but modest expansion.
Engagement: The post-interaction rate was recorded at 0.79%, while the overall engagement rate reached 2.27%, with a total of 10,660 reactions, comments, and shares. This shows reasonable engagement from the audience, though it remains lower compared to other platforms.
Content Output: The page maintained a frequency of 2.875 posts per day, producing 23 posts in total during this period, which generated 717 comments from the audience.
Performance Index: With a performance index of 59.0%, the Facebook page is functioning adequately, but there is room for improvement, especially in increasing interaction rates.
2. Sanlam Cape Town Marathon - Instagram
Instagram once again demonstrated significantly higher growth and engagement compared to Facebook, positioning itself as the leading platform for the Cape Town Marathon’s social media presence.
Follower Growth: Instagram saw substantial growth with a 9.37% increase, adding 2,582 followers, signaling robust popularity and audience interest.
Engagement: The post interaction rate on Instagram was an impressive 5.09%, while the total engagement rate was 14.63%, with 34,081 reactions, comments, and shares. This highlights the platform's stronger ability to connect with its audience.
Content Output: Matching Facebook, and Instagram maintained a posting rate of 2.875 posts per day, with 23 posts that generated 789 comments, further demonstrating active audience participation.
Performance Index: With a 100.0% performance index, Instagram fully leverages its potential, driving both follower growth and high engagement levels.
Summary
In comparison, Instagram continues to outperform Facebook in terms of follower growth, engagement, and post-interaction rate.
While Facebook shows steady growth, Instagram’s ability to generate significantly higher audience engagement makes it the more effective platform for the Cape Town Marathon’s digital strategy.
Future efforts should prioritize Instagram for audience engagement while refining Facebook strategies to improve interaction rates and maximize its audience.
Ends/
Gerrit Davids
MD
Gerom Media, Sports & Entertainment (Pty) Ltd
Mobile. +27 (0) 82 496 1657
E-mail: gerrit@sportsbusiness.co.za
Website: www.sportsbusiness.co.za
Physical Address: BG07 Villa Abrosia, Kirkby Road, Bedfordview, South Africa 2007