Alcohol Advertising Ban – Breakfast Forum & Sponsorship Masterclass
How the pending Amendments will impact on the sponsorship support of liquor brands to Sport, Entertainment, Arts & Cultural Events and related industies at large
29 June 2018: (07h30-10h30)
HB Connect Conference Centre, Sandton, Johannesburg
The ‘Alcohol Advertising Ban’ Breakfast Forum will provide a high-level and interactive platform for stakeholders from sports, entertainment, arts and cultural event organisers, liquor brands, media, marketing and adverting agencies, out-of-home media providers, TV, radio and print industries, respectively.
The Forum’s objective is to find a strategic response to government’s imminent passing of regulations restricting alcohol advertising in line with prescripts considered by some that would lead to billions being lost to the SA economy.
The amended Liquor Products Amendment Bill proposes to ban advertising of alcohol products between 6am-10pm and it’s estimated by industry associations that “these restrictions will lead a R3bn loss to economy. The biggest loss will be for TV, which is estimated at R1.9bn; radio at R160m; print at R260m, digital media at R200m and around R480m in direct event sponsorship”.
Liquor brands’ sponsorship of major sport, entertainment as well as arts and cultural events will be one of the sectors of the ecomony, which will face a major a loss of support if the regulations come to the fore and it is further estimated that tens of thousands of jobs will be lost immediately after it has been promulgated.
An industry analyst recently proposed that event organisers, advertising and media entities are encouraged to forge an alliance to advance their common interests under the threath of these regulations and especially to place the protection of jobs very high on the agenda.
A wide range of industry thought leaders, experts and personalities are currently recruited to participate in the interactive panel discussions planned for the Forum.
Key Themes of the Forum
- Understanding the Legal implications of these pending amendments and how it could impact on the sustainability of your events, especially without potential alcohol sponsorship
- What will the likely impact be on the events industry
- What does available research indicates as to the potential revenue losses to the media, marketing and adverting agencies, events and broadcast industries
- What legal alternatives are available to the proposed restrictions for all segments
- What other consumer engagement platforms would be available to liqour sponsorship activation How will government be able to monitor engagement on all social media platforms
- What will the broader impact be on small business, sports and social clubs
The Breakfast Forum will be followed by the Event Sponsorship Masterclass wherein delegates will learn from our industry thought leaders as to the best practices and modern trends in a disruptive economy when negotating with brands for commercial partnerships. Big Data has become a pre-requisite to enhance the sponsor’s Return on Investment (ROI) as well as their Return of Business Objectives (RBOs). Event organisers seeking sponsorship are also well advise to start building definitive profiles of both those attending and participating in their events. The Masterclass will also share with delegates strategies on how to draft effective sponsorship proposals and how to negotiate on a win-win basis when having discussions with Sponsors.
For further information, Contact: Gerrit Davids: Executive Producer: Gerom Media:
Tel. +27 11-026 4891 | Cell +27 82 496 1657